... lex.. lex.. lex means.. word.. lexicon means vocabulary.. lexicon means.. words... words.. luthor.. words.. luthor.. Word Luthor .. Lex Luthor... Martin Luthor...?...Martin means mart.. like.. Shopper's drug mart.. like marty mart.. like internet mart.. like marts on the intenet.. like market on the internet is a mart, an internet-mart.. mart means retail .. the name martin means retail.. martin luthor.. retail luthor.. martin luther.. retail luther... ergo.. aka.. the Post-Crisis Businessman Lex Luthor.. is Martin Luther.. is.. is... he representes.. Retail...