Morgan Edge (Robert Sean Leonard) is Canadian Media and Canadian business.. he reads Donald F. Theall, Darren Tofts and Louis Armand... Maxwell Lord (Leonardo de Caprio) is American media and American Business.. he studies the work of Canadian media-social-philosopher Marshall McCluhan.. "Understanding media" in a french translation, Pierre Musso.... to help him understand the soul and Ultimate Power of his friend and compatriot Killg%re (Mikkel Boe Folsgaard)... and Maxwell Lord (Leonardo de Caprio) also exhaustively studies Alvin Toffler.. to comprehend the uncomprehensible .. the pure unbridled, bloodcurdling horror of Alvin Toffler being pro-choice...